Airport Market - Project Case Studies
- Global Airport Security Market Assessment
- Airport Security FAA-TSA Contracts Opportunity Identification and Analysis
- New Information Management System (Integrated Airport Infrastructure) Market Assessment
- New Aviation Lighting System (For Airports and Heliports) Market Analysis
- Airport IT Budget and Contract Opportunity Analysis-Top US Hubs
- Top US Airport Hubs-Security Operation Market Analysis
Global Airport Security Market Assessment |
||
|---|---|---|
Problem |
A leading US commercial airframer was seeking to broaden its airport security business, and required a detailed assessment of how it should best leverage its off-airplane success across US and global markets. Client's strengths were principally focused on large-scale systems integration, and required guidance on competitive business models, changing role of airport management, security prevention, detection, and large-scale integration of multiple systems. | |
Solution |
STS developed a detailed assessment of the changing airport security market. This included competitor profiles and key discriminators; airport business models in different world areas; new airport technologies such as baggage handling systems and screening systems, and the changing role of traditional airport management firms. STS also identified and evaluated different teaming partners and technology suppliers with a focus on advantages they might offer STS client to strengthen its global airport systems-integration business. STS provided a detailed roadmap for client strategic business expansion into a number of key opportunity areas. | |
Result |
STS accelerated Client internal planning process by over six months, enabling it to meet corporate presentation timetables well in advance of expectation. This also allowed Client’s airport security group to secure corporate commitments for substantial internal resources, and pave the way at a critical early-stage period for a successful new business division | |
Airport Security FAA-TSA Contracts Opportunity Identification and Analysis |
||
Problem |
A large-scale provider of information-based systems and integrated solutions and services was seeking to accelerate its understanding and identification of FAA, TSA, and related airport addressable program contract opportunities it might be missing as part of its newly formed business expansion pursuit plan. | |
Solution |
STS developed a detailed listing of key programs in seven emerging and relevant business segments, which included information on program name, program description, acquisition agency, stage of opportunity, estimated budget, timeline, and known contractors involved. Data was customized to address client specific offerings and capabilities. | |
Result |
As a result of STS independent analysis, Client identified 15 key opportunities it had previously missed in its internal compilation, and was thus able to direct its in house personnel more effectively in this new priority area. | |
New Information Management System (Integrated Airport Infrastructure) Market Assessment |
||
Problem |
A supplier of integrated avionics solutions for commercial airlines was seeking to expand its business beyond the aircraft platform into airport and other aviation infrastructure applications. Seeing "off airplane" opportunities developing in many airport domains (such as air traffic control, airport communications, and the broader airport infrastructure space), STS client was anxious to accelerate its understanding of greatest addressable opportunities for diversified growth. | |
Solution |
STS assembled detailed data on the changing airport market, emerging technologies, evolving requirements, both US and globally. STS also conducted 40 in-depth interviews with a cross-section of key management personnel at leading airlines, federal and regional FAA operations, and airport management to gain direct insight on changing needs and requirements which would be relevant to STS client capabilities, and identify specific client business opportunity segments. | |
Result |
STS detailed research identified three new business areas where its Client would clearly have greatest leverage and business potential for its unique offerings and capabilities. STS strategic assessment allowed client to filter and quantify its possible options with greater confidence, thus building a foundation for a new business division. | |
New Aviation Lighting System (For Airports and Heliports) Market Analysis |
||
Problem |
A global technology company had recently acquired a European-based supplier whose offerings included airport and heliport lighting systems. Interested in expanding this capability to other US and overseas applications, STS was hired to assess if unmet needs existed in the global aviation market which might offer significant potential for Client offerings. | |
Solution |
Working closely with both US and Client European personnel, STS completed a quantitative assessment new business roadmap based on primary research with market experts, and a large-scale analysis of published data. | |
Result |
With this detailed documentation, STS client was able to accelerate its strategic assessment of new business potential, and clarify with greater confidence five specific business directions of potential to the company. This led to a new $100 million business in specialized lighting offerings for the broader airport and heliport market. | |
Airport IT Budget and Contract Opportunity Analysis-Top US Hubs |
||
Problem |
An IT systems' integrator firm specializing in networking, training, and compliance support, including noise and congestion control, was seeking to broaden its business footprint in large U.S. airports, as well as major-metro transportation agencies such as transit, rail, highways, and port facilities that intersect with airports. Budget authority and capital plans under a regional TIP (Transportation Improvement Program), as well as the AIP (Airport Improvement Plan) were the source of most funds for this company's target airport services. | |
Solution |
STS conducted extensive primary and secondary research in support of a detailed strategic plan, identifying the highest likely potential categories of opportunity with near-term business potential. STS support personnel also provided direct business development support for 15 months by identifying and qualifying specific contract opportunities including recommended capture and teaming plans. | |
Result |
As a result of STS research and analysis, in addition to STS on-going opportunity support at a critical early stage, STS client became firmly established in airport and related public transportation markets, building to a $300 million services business within five years. | |
Top US Airport Hubs-Security Operation Market Analysis |
||
Problem |
A provider of large-scale system integration and security technology solutions for top US transportation authorities (airports, transit, rail, ports and harbors) required detailed market research assessment of the addressable market for its capabilities in the top 30 US airport hubs. To boost capacity, many leading airports were planning significant infrastructure expansion. STS client had earlier faced difficulty getting detailed insights on changing expectations, requirements, funding sources, and competitive perceptions from airport staff and decision makers both airside and landside. Management and decision making at airport authorities can be very complex. Particular areas of client interest were: consolidation of multiple operations into centralized facilities, digital backbone expansion, airport-wide infrastructure enhancements across Airport Operations Centers, Security Operations (cameras, access control, sensors, intelligent video), Passenger Terminals, and Cargo Facilities. Insight was particularly needed on: the funding and oversight role of FAA, TSA; general program descriptions, timing for implementation, expected price ranges, role of A&E firms, value of follow-on maintenance and support, funding availability, potential competitors, and current technology suppliers. Client was also interested in obtaining relevant sections of Master Plans, Capital Plans, and other documents as available. |
|
Solution |
Recognizing that little truly useful data is published in the public domain, and is rarely relevant to the “sweet spot” of client interest, STS Research Group conducted bottoms-up, in-depth primary research on an airport by airport basis with key contacts among a cross section of over 100 operational, security, and planning airport personnel in a wide range of airport authorities. STS integrated this direct feedback with extensive, in-house secondary research compiled from a multitude of sources. | |
Result |
As a result of the level of detail assembled from its customized research, reasoned STS recommendations, and full documentation of sources, STS client was able to score (shortlist) the broader airport market into addressable opportunities for highly targeted business pursuits. STS research accelerated client’s internal timetable by over two years, significantly accelerating its normal business development cycle, and substantially enhancing its revenue generation. | |