Following a kick-off meeting with key client personnel to confirm research project deliverables, STS assembled registration-contact information on over 800 pilots and owners of various aircraft models in this segment, geographically dispersed across US and Canada. A multi-part telephone questionnaire was designed and tested, and three experienced STS researchers ultimately completed 75 in-depth telephone surveys with key decision makers, each lasting 45-90 minutes. Transcript verbatims were prepared from each interview, and Client progress reviews were held at the 25%, 50%, and 75% levels as the research analysis took shape. The final research sample accurately mirrored the habits, practices, current and future requirements of this broader segment.

During these in-depth interviews STS researchers encouraged pilots and owners to elaborate on key points of importance to STS Client, particularly which capabilities would be most attractive and the underlying reasons. STS final client deliverable contained all survey transcripts, detailed cross-tab analyses, and a boardroom Power Point presentation of key findings and recommendations.

In developing its analysis, STS relied heavily on primary research with key decision makers at a variety of market levels, with extensive secondary data analysis to develop a detailed business case assessment. This involved a custom research survey design, identification of a cross section of market experts, completion of 30 in depth primary research surveys, detailed competitive analysis, and custom spreadsheets of relevant new and retrofit model aircraft production over the next 20 years.

In-depth research surveys were conducted with key systems managers at major airframers including Airbus, Bell Helicopter, Boeing, Bombardier, Embraer, Hawker Beechcraft, Sikorsky, and others, as well as with relevant regulatory, testing, and technical laboratory personnel at NASA Glenn Research Center, US Army, FAA, and other organizations. Independent secondary research analysis included standard reference sources (major jet transport and business and rotary airframer outlook reports, engine manufacturer forecasts, general aviation aircraft forecasts, trade association projections), but also other selected research sources. STS further assembled extensive competitive analysis using published sources and direct observations gained during relevant trade events.

In this opportunity assessment STS relied on its resident knowledge of the aircraft MRO domain, analysis of published data on the changing MRO market, and extensive primary research interviews with key aviation and airframe experts to truly understand changing requirements, competitive offerings and experience, and identify best growth pathways for client.

This also included a detailed analysis of 15 key airframes, major MRO segments, profiles of 14 US and foreign third-party MRO providers, and analysis of primary factors driving airlines to outsource MRO.

A major manufacturer of aerospace electronics and display systems was seeking to diversify its business in the advanced passenger airline systems' market. Internal marketing and engineering had developed a preliminary system concept which incorporated GPS , SATCOM, Internet, and other airborne and ground-based links for both passenger and aircraft management applications. Client management however was resisting further internal investment until a detailed market assessment was conducted to determine potential acceptance.

STS worked with Client to compose a detailed illustration of its system concept, covering features, functionalities and benefits to the user. STS then conducted in-depth market research with 50+ key decision makers to gain insight on potential interest, applications, and features and functionality at multiple levels.