Public Transportation Market - Project Case Studies
- New Vibration Damping Device For Bridge Structures-Market Assessment
- Transportation (Vehicle) Tracking Technology-Market Assessment and Strategic Partner Identification
- New GPS, Satcom Solution- International Transportation Market Assessment-(European, Asian Passenger and Freight Rail, Urban Transit)
- New Motion Control Actuation-Transportation (Rail, Ship, Transit) Market Opportunity Analysis
New Vibration Damping Device For Bridge Structures-Market Assessment |
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Problem |
A supplier of adhesive, coating and motion management technologies was interested in assessing market interest in a new vibration damping solution for cable-stayed bridge structures and other over-highway applications including commercial bridge overpasses. The lifespan and safety of civil structures bridges can be limited by its vibration and create safety concerns from people who can see or feel the motion. STS client was trying to better assess this business opportunity during a period of increasing infrastructure, and engaged STS to conduct a detailed assessment among key decision makers responsible for design, construction, and operation of bridge structures |
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Solution |
STS conducted extensive secondary research as well as in-depth surveys with 12 bridge engineering firms, manufacturers of isolation devices, and cable system manufacturers. | |
Result |
As a result of STS step-by-step custom research approach, Client was able to confidently make a fact-based, supported decision on market entry and expansion for its particular product line. Client also made follow-up sales presentations to five of the decision makers interviewed by STS. | |
Transportation (Vehicle) Tracking Technology-Market Assessment and Strategic Partner Identification |
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Problem |
A supplier of guidance and tracking technology for military applications was seeking to expand its business into smart highway systems as part of a corporate diversification strategy. Client required a comprehensive, custom analysis of potential demand in US and international markets for its unique solution, and engaged STS to research, screen, and recommend a suitable partner already well-established in this transportation supply chain. | |
Solution |
Within eight weeks, STS had thoroughly screened 40 potential partners, narrowed short list to five, and initiated in-person negotiations with final candidates. | |
Result |
Joint venture agreement was developed and successfully implemented. | |
New GPS, Satcom Solution- International Transportation Market Assessment-(European, Asian Passenger and Freight Rail, Urban Transit) |
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Problem |
Leading high-technology manufacturer of integrated electronic and display systems was seeking business diversification in the European transportation rail market and also to Asian passenger and freight rail operators. System incorporated GPS, SATCOM, Internet, and other functionalities. | |
Solution |
STS conducted detailed primary and secondary research generating supportable calculations on market demand, growth, market share projections, key customer requirements, and other measures of direct relevance to client new product direction. | |
Result |
Project provided critical initial guidance for company’s international diversification, and set stage for expansion beyond traditional core markets | |
New Motion Control Actuation-Transportation (Rail, Ship, Transit) Market Opportunity Analysis |
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Problem |
STS client, with unique capabilities in motion control actuation and motor technology, was seeking to expand to the global maritime shipping, railroad, military, and cruise lines. Problems in these domains appeared offer potential for STS client technology advantages of size, power output, and efficiency. | |
Solution |
STS segmented transportation market segments into logical partitions by application; conducted secondary and primary research with market experts to better understand changing needs and emerging opportunities. Final report included top applications to pursue, based on logical scoring established by STS, and other critical information for immediate use by client. | |
Result |
As a result of STS research, Client was able to quickly establish development priorities with reliable information and direction. | |