Transportation Market Case Studies

New Product Assessment-US Federal, State and Local Transportation Agency First Responders

STS client, a leading manufacturer of advanced safety equipment, was seeking to expand its business to the federal Homeland Security market as well as related state, local, police, fire, transportation, and emergency management agencies. Encouraged by initial positive reaction from certain prospects to its offerings, this company required a definitive assessment of addressable market size, growth, competition (share, size, product strategy, market strategy, channel strengths, weaknesses).

STS segmented market segments into logical partitions by application, conducting secondary, and primary research to assess changing needs and emerging opportunities. Final report included top applications to pursue based on logical scoring established by STS, other critical information for immediate use by client.

Client was able to quickly establish priorities with reliable information and direction

New Product Assessment-Transportation (Vehicle) Tracking Technology

High-technology client required a comprehensive, custom analysis of potential demand in US and international markets for a unique highway-navigation technology for automotive and heavy vehicles.

Company hired STS Research to assess the market potential for this system, followed by a quantitative, step by step plan to launch this technology into automotive and heavy-truck markets.

Multi-tiered project execution provided critical direction for both product planning, market projections, and entry strategy.

Strategic Partner Identification-Assessment Research-Transportation Market

High technology electronics’ company, seeking to expand into the trucking market with a unique GPS-based logistics system for both communications and navigation applications.

STS was hired to research, screen, and recommend a suitable partner already well-established in the transportation vehicle supply chain.

Within eight weeks, STS had thoroughly screened 40 potential partners, narrowed short list to five, and initiated in-person negotiations with final candidates. A joint venture agreement was ultimately developed and successfully implemented.

International Transportation Market Assessment-(European, Asian Passenger and Freight Rail, Urban Transit)

Leading high-technology manufacturer of integrated electronic and display systems was seeking business diversification in the European transportation rail market. (e.g. Deutsche Bahn AG, Spanish National Railways RENFE) and Asian passenger and freight rail operators (Asia Metro) System incorporated GPS, SATCOM, Internet, and other functionalities.

STS conducted detailed primary and secondary research generating supportable calculations on market demand, growth, market share projections, key customer requirements, and other measures of direct relevance to client new product direction. 

Project provided critical initial guidance for company’s international diversification, and set stage for expansion beyond traditional core markets.

Market Opportunity Assessment-Transportation (Rail, Ship, Transit)

STS client, with unique capabilities in motion control actuation and motor technology, was seeking to expand to the global maritime shipping, railroad, military, and cruise lines. Problems in these domains appeared offer potential for STS client technology advantages of size, power output, and efficiency.

STS segmented transportation market segments into logical partitions by application; conducted secondary and primary research with market experts to better understand changing needs and emerging opportunities. Final report included top applications to pursue, based on logical scoring established by STS, and other critical information for immediate use by client.

Client was able to quickly establish development priorities with reliable information and direction.