How We Manage Projects

STS Research Group projects are tailored specifically to the unique requirements of our client products, services, and customer market segments.

During project execution, we are aware our client must quickly and easily understand the developing research data so that business options can be framed, filtered, and scored.

Our project management approach reflects the value our clients expect us to deliver. They expect us to help them substantially accelerate and improve their ability to make informed, fact-based, accurate, supportable, explainable, and presentable recommendations and decisions.

We have done our job if we build the right foundation of research data, analyze, organize, and present so it is actionable for our client. Our client must be able to understand it, and challenge it until convinced it is sound, and directly useable for their internal business planning.

Successfully Starting and Finishing Projects

From the very start, we work closely with our client as the research and analysis unfolds, recommending approaches, models, and calculation filters as we proceed, so we have a shared view of the building-block assumptions as we move to completion. STS does the work, but our clients are involved, and know where we are at any point in time.

Three key elements help insure successful delivery and maximum value for our client:

  1. The Final Report Vision
  2. The Project Milestones
  3. Description of STS and Client Project Team Roles

1. Final Report Vision

At the beginning of any project, a preliminary final report "shell" is developed which shows what the final presentation will look like. This covers the objectives, assumptions, flow, format, content, research sources, methodology, and level of detail which will be delivered.

This allows both STS Research Group and our client to have a mutual "shared" vision of what will be presented 6-8 weeks downstream, starting the way we want to finish.

Each project is different, key measures, research methodology and research sources vary, and calculations are always unique to the project deliverables.

This shows a typical, final report outline. At the kick-off meeting we include a number of example slides showing intended levels of detail that will be delivered in the final presentation:

  • Background
  • Objectives
  • Methodology
  • Research Sources
  • Key Measures-Calculations
  • Major Findings
  • Key Conclusions
  • Possible Actions
  • Recommendations

2. Project Milestones

Specific milestone dates are established at the beginning of the project. These are set at the 25%, 50%, 75%, and Final Presentation delivery points. As the information, analysis, and the market picture crystallizes, these check-in points also allow for redirection and refinement to insure the relevance and value of the final deliverable.

STS Research Group remains flexible in this process, due to the steep learning curve which takes place throughout every project we complete. If it's clear a reasonable addition to the original scope is required, we add it in.

Milestones-Project Timetable-Example

# Milestone Expectation
STS Commitment
Timing-Week Of:
1 Project approval and start-kickoff meeting Review scope of work, key deliverables, final report format Identify key info areas with long lead times, roles of STS and Client personnel on depth chart Week 1
2 Draft #1 interim review with Client (25% level) Review, make changes Week 3
3 Draft #2 interim review with Client (50% level) Review, make changes Week 4
4 Draft #3 interim review of final draft (75% level) Review, make changes Week 6
5 Final report, presentation to Client (100% level Rehearsal, roles, graphics/slides Week 8
6 Debrief   Week 8

3. STS Project Team and Client Personnel Roles

Although STS Research Group is hired to execute a scope of work, certain client personnel are also directly involved in the development and discovery process. Our client will need to “plug” our research and analysis into their own internal planning and review process.

A visualization of the responsibility and involvement of both STS project team and client personnel is defined in a matrix. Some roles overlap into others, and new personnel may become involved as appropriate.

Depth Chart-Example

Responsibility and Involvement STS Project Manager STS Research Leader STS Senior Researcher Client Project Champion Client Project Manager Client Project Driver Client Sales Project Supporter
Concieve, Approve Project       X      
Direct Poject - STS POC'S           X  
Manager and Control Project Deliverables X            
Assemble Research Material   X X        
Analyze Research Material X X X        
Provide Internal Client Data         X X X
Participate in Reviews X X X X X X X
Presentation X X X X X X X

Testimonials

Recent letters received from various clients have helped us to appreciate the value our project management approach delivers:

“On behalf of Motorola, I’d like to thank STS Research for the excellent market research, strategy, and analysis work you did for our division. We had a very ambitious schedule to identify, design, and develop new products for rapidly changing computer hardware, software, and telecommunications’ markets, both wired and wireless. Our focus is increasingly market-driven, demanding that we understand current industry needs, as well as predict future customer and related supply chain requirements. ”

“STS proved its ability to strongly contribute to our efforts, showed flexibility and innovation as our needs change, and consistently delivered on time and on budget. The style of your analysis and presentation is valuable for our internal planning and decision-making, and you have also designed it to be directly exportable to our sales and marketing presentations. This has greatly strengthened our credibility and effectiveness from a customer sales strategy standpoint.”

-- Product Manager, Motorola Software Products, Broad Band-Wireless Group

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