STS Research Group

Accelerating Business Diversification and Expansion In New Markets

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REASONS WE ARE HIRED

We are commonly assigned a project after a client concludes they cannot rely on off-the-shelf reports or in-house data sources to make fact-based decisions.

In almost every case, clients have determined they need critical information and direction which they can't get by themselves within a required time frame.

Our assignments are also triggered when a client faces major problems or opportunities.

Underlying factors may be:

  • Business has stalled: loss of several key customers, competitors fast taking share
  • Organization has changed: new management, recent acquisitions, personnel changes
  • Traditional "same-old" focus is inhibiting growth: same customer emphasis, chasing only recompetes
  • Poor internal coordination: individual company business units are poorly connected, all doing their own thing, lack of integration, a need to rationalize and align various businesses around defined opportunities
  • Commoditization: business has become a commodity, price-driven, little differentiation- need to explore higher growth-higher margin areas
  • Recent acquisitions: have strengthened and reshaped portfolio, providing increased leverage to pursue new opportunities
  • Lack of familiarity: with particular customer domain, or market segment
  • Duplicate success in new areas: seeking to migrate, leverage credentials into logical, adjacent areas
  • International focus: seeking to expand in select offshore markets, need to evolve US DOD-centric mindset
  • Government spending shift: increase in sustainment vs. procurement, research; different acquisition policies, contracting vehicles such as IDIQs,
  • Integration: seeking to broaden footprint, move up value chain to more integrated solutions
  • Struggling internally: difficult for internal resources to get useful information. Failed before internally doing inside market analysis, need expert outside party
  • Inaccurate and incomplete data: published information promises a growing market, but company is skeptical of possible market contraction, past attempts to calculate addressable market based on general industry reports proved misleading
STS Research Group, Inc
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