CLIENT TESTIMONIALS
The value of STS Research Group market research capabilities is best described by our clients in their own words.
The government IT market covers many different kinds of services and equipment. Our challenge was how to sub tier that addressable market space into smaller and smaller components, and in the process align this with what we were capable of doing. Our ultimate goal was to allocate resources around investment opportunities. STS Research Group final report and analysis was logical, compelling, easy to follow, and made the story come together so we could define in detail where we were, and where we could reasonably grow to.
-- Director of Strategic Business Planning-Government IT Equipment and Services
Other firms' ways of describing market segmentation can be confusing, too general, 12-18 months out of date, and of little value to our particular product and service interests. They never document their sources either, at least at a level that's actionable, whereas STS Research Group provides names, contact information, and detailed verbatims.
-- VP Marketing (Electronics/Avionics Company-Commercial Aviation)
I never feel comfortable with grandiose market schemes that say "there's an $11 billion market for XX kinds of solutions... We want to know what is our sweet spot, what are the opportunities we can reasonably expect to compete for-- those that can be rolled up in our orders forecast and pursuits at an unfactored level. STS delivers the level of detail we must have.
-- Director of Business Development (Communication Systems Company-Homeland Security)
STS' ability to get to the details is key; we were often burned in past with off-the-shelf reports claiming a particular market is $100M when we knew our sales alone were actually 2X to 3X that. STS has the tools. Other market research firms we've used were too general, while STS Research Group is focused.
-- Director-Market Research (Data Link Solutions Firm-Military Systems)
We could have hired a firm with a Rolodex, you know, someone professing to have a lot of contacts. But these firms rarely know how to analyze an opportunity in a true business sense.
We needed the kind of detail STS Research Group provides. For example, the channel issue (who sells to who, how the players interact); hidden opportunities (ability to uncover opportunities hidden between surfaces); customer needs (ability to define customer requirements, understand customer needs spoken, as well as unrealized; acceptance (ability to open customer eyes by describing or illustrating new product concepts and ascertaining feedback).
-- Marketing Manager (Airport Engineering and System Integrator)
On behalf of Motorola, I'd like to thank STS Research for the excellent market research, strategy, and analysis work you did for our division. We had a very ambitious schedule to identify, design, and develop new products for rapidly changing computer hardware, software, and telecommunications' markets, both wired and wireless. Our focus is increasingly market-driven, demanding that we understand current industry needs, as well as predict future customer and related supply chain requirements.
STS proved its ability to strongly contribute to our efforts, showed flexibility and innovation as our needs change, and consistently delivered on time and on budget. The style of your analysis and presentation is valuable for our internal planning and decision-making, and you have also designed it to be directly exportable to our sales and marketing presentations. This has greatly strengthened our credibility and effectiveness from a customer sales strategy standpoint.
-- Product Manager, Motorola Software Products, Broad Band-Wireless Group
STS Research Group has helped us to accurately probe and drive out insights on government customer flexibility. An example is if you're the customer, and you have a legacy fleet you may be trying to replace that 18 pound box that now has obsolete parts and old technology. But they want it to perform exactly form, fit and function (and be flight worthy with modern technology) so that this aircraft can fly another 25 years. That's what we need to help plot our roadmap.
-- Program Manager (Aircraft Operations and Maintenance Provider-Military Sustainment)
The project your group recently completed involved extensive data gathering and detailed assessment of current and future opportunities.
STS Research Group managed and coordinated the project carefully, provided an impressive level of organized detail tailored to our specific interests, completed your analysis on time and on budget, and clearly met our expectations.
-- VP Business Development, Lockheed Martin
STS Research Group planned, managed, and coordinated the project carefully, interfaced very well with our multiple business units, provided a comprehensive level of organized detail tailored to our specific interests, completing and presenting this large-scale analysis on time and within budget. You clearly met our expectations and we greatly appreciate the value your firm delivered. Our BAE Systems business unit would be pleased to provide a positive reference to other BAE Systems business sectors or other future clients who may require your services.
-- Vice President, Business Development, BAE Systems