Testimonials

“The government IT market covers many different kinds of services and equipment. Our challenge was how to sub tier that addressable market space into smaller and smaller components, and in the process align this with what we were capable of doing. Our ultimate goal was to allocate resources around investment opportunities. STS Research Group final report and analysis was logical, compelling, easy to follow, and made the story come together so we could define in detail where we were, and where we could reasonably grow to.”

-- Director of Strategic Business Planning-Government IT Equipment and Services

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“Other firms’ ways of describing market segmentation can be confusing, too general, 12-18 months out of date, and of little value to our particular product and service interests. They never document their sources either, at least at a level that's actionable, whereas STS Research Group provides names, contact information, and detailed verbatims…”

-- VP Marketing (Electronics/Avionics Company-Commercial Aviation)

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“I never feel comfortable with grandiose market schemes that say "there's an $11 billion market for XX kinds of solutions…”. We want to know what is our sweet spot, what are the opportunities we can reasonably expect to compete for-- those that can be rolled up in our orders forecast and pursuits at an unfactored level. STS delivers the level of detail we must have.”

-- Director of Business Development (Communication Systems Company-Homeland Security)

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“STS’ ability to get to the details is key; we were often burned in past with off-the-shelf reports claiming a particular market is $100M when we knew our sales alone were actually 2X to 3X that. STS has the tools. Other market research firms we’ve used were too general, while STS Research Group is focused.”

-- Director-Market Research (Data Link Solutions Firm-Military Systems)

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“We could have hired a firm with a Rolodex, you know, someone professing to have a lot of contacts. But these firms rarely know how to analyze an opportunity in a true business sense.“

“We needed the kind of detail STS Research Group provides. For example, the channel issue (who sells to who, how the players interact); hidden opportunities (ability to uncover opportunities hidden between surfaces); customer needs (ability to define customer requirements, understand customer needs spoken, as well as unrealized; acceptance (ability to open customer eyes by describing or illustrating new product concepts and ascertaining feedback).”

-- Marketing Manager (Airport Engineering and System Integrator)