What We Do
STS Research Group conducts custom market research and analysis in seven areas: Airports, Aviation, Defense, Energy, Homeland Security, Space, and Public Transportation.
The scope of each project varies, reflecting individual client needs, project objectives, service vs. product offerings, required calculations, government or commercial customer focus, and other business factors.
Why Clients Hire Us?
Clients hire us when:
- They face major business problems, or opportunities
- General market data is of little value
- In-house resources are limited or stretched
- Expert, fact-based information and analysis is required
Our research enables clients to make decisions with supportable, custom research tailored precisely to their needs.
Project Scopes
The scope of work and exact deliverables may serve a broad strategic focus (such as analysis of an emerging market, or validating a new product or service concept). It may also target a narrower, tactical subject (such as analyzing a particular technology, competitor, or impact of a new government regulation).
Projects are commonly of ten types:
- New Market Opportunity Assessment
- New Product/New Service Opportunity Research
- Competitive Analysis
- Pricing and Price-to-Win Analysis
- In-Depth Customer Research for System and Product Design
- Merger, Acquisition, Strategic Partner-Identification and Assessment Research
- Government Budget and Contracts Analysis-Opportunity Mapping
- International Market Opportunity Analysis
- U.S. Market Entry-Research (for non U.S. client)
- Customer Satisfaction Research
Key measures and sub-measures commonly addressed in STS reports include:
- Market: description, segments, applications, size, growth, timing, value chain, sales cycle, drivers, constraints, capacity (current and projected)
- Competition: major suppliers and pedigree, marginal and niche players, key strengths and weaknesses, product and service mix, unit and dollar sales history, market share, market strategies, key customers, recent wins, key program and incumbent positions, relationships, strategic partners
- Customer: decision-making process, most important requirements, changing needs, qualification barriers, incumbents, commitments, opportunity for second source, insights on pricing, unmet expectations
- Financial: average margins, key profit variables, sales performance, employees, CAGR, overhead
- Opportunities: addressable, addressed, unaddressed, available
- Technology: current and emerging offerings, value shifts, federated vs. integrated, life cycle
- Government budgets: total appropriation, discretionary portion, amount available to outside contractors; key trends driving spending mix; percent addressable and available levels; procurement, research, sustainment breakout
- Merger-Acquisition Target Screening: supplier, customer, former-employee insight; leverageable positions, strategic partners, liability exposures (financial, product issues), major competitors by market segment
- Government agencies: budget priorities, contracts, money flows, organizational drivers, technology-solution preference, relevant programs, key requirements, sponsors, timing (start and end dates), description of relevant content and value, incumbent contractors at prime and lower-tier levels, opportunity for second source, regulatory and export constraints
- Customer Satisfaction (with Client): sales force, customer service, technical service, program management, offerings, price competitiveness, overall responsiveness, professionalism, innovativeness, problem resolution